"I appointed Fahad for a Motion Graphics piece for my client. He was absolutely professional throughout and was so easy to deal with! I would absolutely 100% work with him again and recommend him!"
Sophie Sullivan Founder and Designer
So Creativ
BRIEF
So Creativ in collaboration with The Mortgage Place wanted a 30-sec advert to promote and inform their customers about their brand and service.
So Creativ in collaboration with The Mortgage Place wanted a 30-sec advert to promote and inform their customers about their brand and service.
Client Name
THE MORTGAGE PLACE
THE MORTGAGE PLACE
Studio
SO CREATIV
Project
DESIGN AND ANIMATE ADVERT
Tools Used
After Effects, Illustrator, Photoshop, Premier Pro
Credit
Director/Animator/Motion Designer/Editor/Writer
Fahad
Producer
Sophie Sullivan
Music/Sound Editor
Jason Wheeler
Voice-over artist/co-writer
Jay Locke
Concept Design
The advertisement presents a straightforward concept:
Two characters, one visiting a bank and the other the Mortgage Place, demonstrate how much easier it is to handle mortgage matters compared to banking issues.
Character Design
Challenge
One of the primary challenges faced during the creation of the final video was ensuring its compatibility for online and mobile viewing, as well as effectively communicating a large amount of information without overcrowding the screen.
Solution
To make the most impact on a smaller screen, it's essential to keep the artwork clean and straightforward. Detailed designs can get lost on a smaller screen, so I opted for bold colors and a simplified design to grab the viewer's attention.
Additionally, using a voiceover instead of on-screen text helps keep the viewer engaged and makes it easier to follow along.
Impact
Mortgage Place's successful campaign, featuring the final video as both marketing and promotional material on Facebook, social media, and their website, has helped the brand generate a surge of potential customers and achieve its goal of expanding its customer base.