BRIEF
New Look wanted a designer to work very closely with their digital and social marketing team to create promotional material for their new line of stock.
New Look wanted a designer to work very closely with their digital and social marketing team to create promotional material for their new line of stock.
Client Name
NEW LOOK
NEW LOOK
Project
ANIMATE/DESIGN MARKETING MATERIAL
Tools Used
After Effects, Illustrator, Photoshop
Task
At New Look, I was given the opportunity to hone my skills in kinetic typography and develop marketing content for the company.
Working closely with the marketing and copywriting teams, I helped create engaging sales material for their social media channels.
Challenge
One of the challenges I faced was maintaining New Look's strict brand guidelines across all promotional material.
Despite the fast-paced and dynamic nature of the work environment, I was able to make quick changes to fixed templates for Instagram stories and videos.
In addition to my primary responsibilities, I also cleaned up photographs that contained other brands and created illustrations and icons for their social media accounts.
