Brand & Creative Challenges
CloudPay’s Social Media & Marketing Video Design
ABOUT
I worked with CloudPay’s marketing and content team to elevate the visual quality of their social media and video presence.
The aim was to turn topics like payroll transformation, pay equity, and financial flexibility into visually compelling, high-performing creative.
Projects ranged from short-form animations for podcast promos and blog announcements, to static and animated carousels.
CLIENT NAME
CloudPay
CloudPay
INDUSTRY
FinTech & Global Payroll
TOOLS
After Effects, Illustrator, Photoshop, Primer Pro, Frame IO, Monday.com, Teams, instagram, Linkedin, Facebook
BRAND’S MISSION
CloudPay was undergoing a brand refresh and needed visually unified content across marketing channels.
Their goal was to:
1. Promote blogs, podcasts, and webinars with clarity and impact.
2. Maintain consistency across organic and paid channels.
3. Drive click-throughs and visibility while aligning with new brand guidelines.
They lacked scroll-stopping visuals and video content that matched the refreshed identity particularly for social media and thought leadership campaigns.
Bringing Payroll Topics to Life Through Engaging Visual & Video Content
CHALLENGE
CloudPay needed a way to amplify its thought leadership and increase awareness across platforms like LinkedIn and Instagram.
The challenge:
1. Promote blogs, events, podcasts, and updates in a way that was both educational and engaging.
2. Maintain brand consistency across motion, static, and paid media formats.
4. Improve click-through rates, engagement, and brand recognition across key channels.
SOLUTION
Collaborating with the marketing team, I helped lead the production of a suite of digital and animated assets that:
Elevated storytelling – Designed and animated punchy, scroll-stopping visuals tailored for each post or campaign.
Maintained brand clarity – Applied CloudPay’s evolving brand guidelines to every asset, ensuring consistent use of colour, typography, and layout.
Optimised for platforms – Created assets in various dimensions (square, vertical, landscape) to suit Instagram Stories, LinkedIn carousels, and video posts.
Blended static & motion – Produced a range of stills and short-form videos to maximise performance across organic and paid content streams.
IMPACT
1. Supported paid campaigns for podcasts and webinars with high-performing creative assets.
2. Strengthened brand recognition by maintaining visual consistency across 50+ pieces of social media content.
3. Boosted website traffic by supporting blog and podcast campaigns with high-performing visuals that encouraged click-throughs.
4. Enabled faster campaign rollout with reusable templates and a scalable asset system, reducing turnaround time for marketing teams.
Behind the Scenes
Illustration in Action: Building a Socal-Ready Visual from Scratch
