Brand & Creative Challenges
ABOUT
As a motion designer at Cloudpay, I played a crucial role in the content development team, crafting engaging and visually compelling marketing and sales materials that helped to elevate the brand and generate valuable leads.
Working alongside the copywriting team, I designed a range of digital assets and videos for both external and internal audiences, collaborating with the marketing, HR, and sales teams to bring Cloudpay's brand story and message to life.
CLIENT NAME
CloudPay
CloudPay
INDUSTRY
FinTech & Global Payroll
TOOLS
After Effects, Illustrator, Photoshop, Primer Pro, InDesign, PowerPoint, Frame IO, Figma, Milanotes, Hubspot CRM, Monday.com, Teams
STUDIO SKILLS
1. Motion Design & Video Production – Created explainer videos, product demos, and branded content to enhance engagement.
2. Visual Storytelling – Simplified complex payroll and financial topics into clear, engaging visuals.
3. Brand Consistency – Developed cohesive motion graphics aligned with CloudPay’s branding.
4. Sales & Training Content – Designed videos for sales enablement, onboarding, and internal training.
5. Cross-Team Collaboration – Worked with marketing, product, and training teams to align video content with business goals.
Transforming Brand Awareness Through Strategic Video Content
CHALLENGE
As CloudPay continued to grow and establish itself as a leading brand in the fin-tech and payroll industry, it became clear that updating and revamping the video library was crucial.
Not only did CloudPay want to increase brand awareness and strengthen client relations through more engaging content, but we also needed to ensure that all of their marketing materials aligned with their new brand guidelines.
By refreshing CloudPays video library, they could achieve all of these goals and establish a cohesive brand image.
SOLUTION
Collaborating with sales, product, and copywriting teams, I led the creation of a dynamic video content library that:
Enhanced brand storytelling – Developed visually engaging, on-brand videos for marketing and client education.
Created synergy across departments – Designed custom graphics, animations, and motion content to unify messaging.
Optimised accessibility & engagement – Ensured videos were mobile-friendly, subtitle-supported, and voice-over-driven for clarity.
IMPACT
Creating these videos not only resulted in a dedicated video library page on the website, allowing clients to quickly browse and understand the CloudPay solution but also helping the sales team win over new clients and streamline their pitch, saving valuable time in the process.
1. Launched a dedicated video library on the company website, streamlining client education.
2. Boosted lead generation & sales by providing engaging video content for the sales pipeline.
3. Reduced onboarding & training time through HR driven video content, ensuring consistent communication for 1,000+ employees.
4.Strengthened brand positioning with 20+ high quality videos used across marketing, sales, and internal communications.
CloudPay Training / Explainer Video
Transforming Complex Product Messaging into Engaging, Visual Storytelling
ABOUT
The goal of this project was to convert a content-heavy PowerPoint presentation into an engaging explainer video. The original material explained the benefits of CloudPay’s “Data on Demand” service an internal platform feature designed to keep payroll data accurate, up-to-date, and accessible.
Instead of presenting static slides full of technical language, I used motion design to bring clarity, pace, and visual interest to the subject. The final video made the process easily digestible for both CloudPay clients and employees, improving understanding and engagement across teams.
Visual Development
Once the script and structure were approved, I translated CloudPay’s brand language into a modular visual system using Illustrator and Photoshop. Key platform feature, like certified data connectors, data validation, and real-time updates, were represented through clear and consistent iconography and UI-inspired visuals.
Each scene was intentionally designed to:
1. Communicate abstract platform functions with simple metaphors.
2. Support smooth transitions and scene pacing.
3. Allow for looping sequences and animation reuse.
These assets were then prepared for animation in After Effects, ensuring scalability and alignment with CloudPay’s internal media formats.
Anatomy of a Storyboard
To streamline collaboration across departments and avoid production bottlenecks, I created a detailed storyboard using Microsoft Word, structured with three key columns:
Voiceover – Scripted narration to guide story rhythm
On-screen copy/notes – Supporting text, UI labels, or messaging
Visuals – Diagrams, motion references, or links to animation style examples
Storyboard Breakdown
CloudPay Data on Demand Explainer Video
